BRICK’S IMPACT: A RETROSPECTIVE ON THE 2023 PARKOUR ASIAN TOUR

In a momentous event that unfolded in August 2023, Brick took center stage as the title sponsor of the Brick Parkour Asian Tour. This tour, spanning Cambodia, Indonesia, Malaysia, Philippines, Thailand, and Vietnam, has already made significant strides in the development of Parkour across South-East Asia.

Demonstrating its commitment to the sport, Brick provided two sets of Parkour obstacles to the national gymnastics governing bodies in the participating countries. Reflecting on the tour, Mathieu Dumet, Brick’s Brand Manager, expressed satisfaction, noting, “Our involvement in this groundbreaking tour exemplifies Brick’s dedication to inspiring individuals to embrace Parkour. The tour served as an exceptional platform to introduce this dynamic sport to a diverse and new audience.”

The Brick Parkour Asian Tour not only supported local Parkour communities but also provided a unique opportunity for young athletes to immerse themselves in the urban sport under the guidance of co-founders and experienced FIG athletes.

Supported by sponsor AEON Mall, the tour successfully unfolded at AEON shopping malls in key cities. A spokesperson for AEON Mall expressed gratitude for hosting the event, acknowledging Parkour’s global appeal and its success in attracting new fans while fostering connections within local communities.

The 2023 Brick Parkour Asian Tour has undoubtedly left an enduring legacy, contributing significantly to the growth and popularity of Parkour in South-East Asia. Brick’s impactful involvement has played a pivotal role in elevating the status of Parkour in these vibrant and diverse countries.

BRICK’S IMPACT: A RETROSPECTIVE ON THE 2023 PARKOUR ASIAN TOUR